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Paper: #ObserveTheMoon2020: Virtual Engagement Tactics and Takeaways
Volume: 531, ASP2020: Embracing the Future: Astronomy Teaching and Public Engagement
Page: 43
Authors: Barry, C.; Wasser, M. L.; Tiedeken, S.; Jones, J. P.; Shaner, A.; Whelley, N.; White, V.; Fooshee, J.; Day, B.; Buxner, S.; Bakerman, M.; Gay, P.; Joseph, E. C. S.
Abstract: Each autumn, everyone on Earth is invited to celebrate International Observe the Moon Night by taking part in celestial observations, learning about lunar science and exploration, and honoring cultural and personal connections to the Moon. During this year's coronavirus pandemic, many observers took International Observe the Moon Night as an opportunity to build community in creative ways with fellow Moon enthusiasts and curious people worldwide. Structural adaptations to the 2020 program preserved core experiences while introducing new options for registration, ways to get involved, and channels for collecting evaluation data. These changes were designed to reduce and remove barriers to participation in the short term and enable continued broadening of access in future years. International Observe the Moon Night 2020 saw unprecedented levels of engagement, including virtual, in-person and hybrid events, thousands of individual and household observer registrations, and participation from 103 countries and all seven continents. Increased engagement resulted in part from increased support for individual and household participation, and in part from innovative large-scale collaborations with supporting organizations. Large event highlights included the University of Arizona's the Art of Planetary Science exhibit and competition, and a massive virtual program made possible through the cooperative efforts of NASA, the Lunar and Planetary Institute, the Planetary Science Institute, CosmoQuest, and the Lunar and Planetary Laboratory. In 2021, our coordinating committee will be building on these developments and fostering existing and new relationships. International Observe the Moon Night welcomes participation from your organization, club, or community.
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