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Paper: Anatomy of an App: Why Design and Content are Essential for Outreach
Volume: 457, Connecting People to Science
Page: 349
Authors: Santascoy, J. S.; Cieplinski, J.
Abstract: Design is a major component of outreach, but few organizations recognize the urgency of having good design, along with its sister, good content. Content includes anything that is produced, such as writing, audio, video, and photography. Good content is essential for good design and vice-versa. You need both to be successful, but we'll focus more on design in this paper. We cover the basics of app design, and many of these principles will work with regard to websites, print pieces, and posters. This paper is intended for outreach professionals interested in developing an app and/or interested in attracting a wider audience.
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