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Paper: Texas-Style Fundraising and Public Relations for the International Year of Astronomy
Volume: 400, Preparing for the 2009 International Year of Astronomy: A Hands-on Symposium
Page: 372
Authors: Preston, S.; Barna, J.W.; Johnson, R.; Geiger, S.; Rimm, N.; Watson, K.; Griffin, J.
Abstract: McDonald Observatory will use the International Year of Astronomy (IYA) celebration to strengthen its fundraising for science education and outreach programs. At the same time, McDonald Observatory will be undergoing a logo and branding campaign in order to better unite the work and relationship of the University of Texas Department of Astronomy, McDonald Observatory, and the Observatory’s education and outreach programs.
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